Friday, October 26, 2007

Don Surber has found a column about the sale of the NYT.

In my opinion, NYT is doing things the wrong way. Opinion is a commodity. It’s easy to get opinion pieces. If I were them, I would suck up the cost and send ten or fifteen reporters to be embedded in Iraq and Afghanistan with the troops. Of course, they might need to get new reporters since the cabernet and brie crew they have now wouldn’t do it. Ten or fifteen reporters doing a year rotation- a full deployment with the troops. Then bring in editorialists from across the opinion spectrum to match the national diversity of opinion. And a thick local section (sold only locally) that covers fires and robberies and murders and things of that nature.

I live in San Jose and I won’t touch the POS mercury news. It is so far to the left it makes the NYT look like the Limbaugh letter. I feel my blood pressure increase whenever I open it. And yet, I have this craving for local news that is unsatisfied. There is a market opportunity there someplace…

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